Without prejudice - Getswift and the future.

As the dust settles on the inevitable correction in Getswift’s share price (ASX:GSW), there are several questions that remain unanswered.

Let’s start with a reality check.

Ignore the noise in media and the gossip sites.

Getswift is not a second Financial Crisis or another Enron.

As an old journo, I fully appreciate the vigour Getswift has copped, it but let’s keep things in perspective.

Getswift failed to disclose the loss of two clients and crowed about the CBA deal long before it should have.

But that’s it.

The process of working through integration to usage and finally revenue generation was, and will always be, a process that takes time.

Could Getswift have done a better job at keeping the market informed?

Yes.

‘Should’ Getswift have done a better job at keeping the market informed?

Absolutely.

Will they do so in the future?

We certainly hope so and it is looking that way based on recent statements.

Dealing with a big loss.

Are we frustrated by the events of the past few weeks?

Yes.

Do we feel let down?

A little.

But isn’t the risk of investing in disruptive, global scale companies always high?

Of course it is.

At the end of the day, you can do your homework on the difficulty of the technology challenge, the intellectual capability of the people working on it and the size of the potential market.

But eventually you have to take a punt and also trust the people running the company.

That leads us to the questions that need to be answered.

Does Getswift’s software have value?

We think so and so do some big names, like Commonwealth Bank, Yum, Amazon, as well as automotive parts giant NA Williams and investors like Regal Funds.

Logically, these companies wouldn’t even talk to Getswift unless their software had something of interest, let alone take a big stake in the company or sign any type of agreement.

Ultimately, the proof is in the profit.

That’s why I believe Getswift’s CEO Joel McDonald and Non-Executive Chairman Bain Hunter should have a face-to-face with shareholders - and soon.

As an investor, I’d like to look forward and find out what impact, if any, the events of the past few weeks have had on existing business.

How are they going to overcome the loss of trust and confidence that has occurred?

Are they considering changing the metrics with which they inform the market?

Most importantly, when will we see some specific numbers that show us the business is moving forward?

Let me know your thoughts.

For those who missed it here's a short version of our interview with Getswift in New York late last year.