What does F1 and Catapult (ASX:CAT), have in common?

I've enjoyed an on again, off again, love affair with Formula one motor racing ever since I was a kid.

I fondly remember my dad and I staying up late, watching Australia's Alan Jones (not the broadcaster), work his way to becoming the first Australian to win the F1 World Championship, since Sir Jack Brabham.

For the record, Sir Jack won it three times!

An amazing achievement for both men, given that at the time of Sir Jack's last win in 1966, Australia had a population of just 11.5 million, and when Jones won it in 1980, the census showed only 14 million.

I love the way we, Australia, punch above our weight!

Recently, thanks to the Netflix series Drive to Survive, I have got back into F1, and of course, am supporting Australian, Daniel Ricardo!

So what does all this have to do with sports data analytics company Catapult?

Renault F1 engineers monitoring and adjusting performance of their cars during race.during race.

Well, in a recent interview with a sports scientist from Catapult (ASX:CAT) I realised that their tech gives coaches and team managers the same ability to tweak, change or push athletes, as F1 engineers do with their cars.

It is probably just me, but I have found the description of Catapult's value proposition "data heavy".

For example, they recently released their latest product, the Vector.

It works inside or outside a sporting venue, which opens up a lot of potential. particularly given the number of field sports played under closed roof environments these days in places like the USA.

Courtesy Catapult website

At the time of writing, Catapult says it has 2,500 teams, covering 39 sports using their tech, and it has published 104 research articles.

In its most recent ASX announcement, one of their beta users, iconic rugby league coach Des Hasler, described it thus:

“The tech offers a greater degree of accelorometer accuracy for short sharp high intensity efforts via LPS technology and enhanced live data feeds for GPS turbo systems"

Classic Des.

Courtesy Catapult website

I recently interviewed Chris Polley, Catapult sports scientist, to explore further just what Des was trying to get at.

Plus, from an investors point of view, I wanted to find out why more customers might want to use the amazing Catapult technology.

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