Find out when to start considering Nanollose as a possible investment. ASX:NC6 (audio interview)

Turning waste products into clothing material or paper sounds like a neat trick.

But a technology that does just that is the basis of new company, scheduled to list on ASX in early November.

Nanollose, headed up by fashion industry veteran Raffaele Germano (former VP of retail giant GAP), ticks the 3 key InsideMarket boxes:

1-REALLY DIFFICULT - Creating technology that takes waste and turns it into quality cellulose for use in fashion, packaging, paper etc.

2-SMART PEOPLE - Scientist Gary Cass, Non Executive director and concept developer and key creative collaborator. Dr Wayne Best, Non-Executive Chairman with over 35 years’ experience in organic chemistry and the biotechnology sector.

3-MASSIVE POTENTIAL MARKET - Global fashion is likely to be one of key first-markets given CEO's experience but other major sectors like packaging and paper also in sights.

While certainly not a slam dunk, InsideMarket.net believes this business is definitely worth watching.

But as always, timing is everything.

InsideMarket spoke with CEO Alfie (as he's known in the fashion biz) Germano, to learn more about the business and to get a handle when the investment timing might be right.